They Started with Worms and Today They Have One of the Most Viral Businesses of the Moment.

www.larazon.es

Lean Right

Factuality

Ownership

What began as an improvised idea during the pandemic has ended up becoming a viral and growing business. Two entrepreneurs managed to transform a small earthworm sales project into a hybrid space that combines nursery, cafeteria and experiences. The origin dates back to 2020, when they started selling Californian worms from their own home, almost without planning. “Everything started at home, literally in the garage,” they remember, explaining t…