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'They Have a Unicorn and Can't Promote Her': Nike Is Struggling To Sell Sneakers. Fans Are Wondering Why They Refuse to Promote Caitlin Clark

The NBA playoffs are in full swing but missing some of its biggest names, such as Kevin Durant, Luka Dončić and Joel Embiid. Fans have expressed disappointment with load management and the unavailability of big-time plates for big-time games.  More bad news came for the NBA this week when an X post from @TheNBABase reported that Nike is reportedly struggling to sell basketball shoes because NBA players “aren’t as popular as they used to be,” per…
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The Shadow League broke the news on Monday, April 20, 2026.
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