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These World Cup Stars Didn’t Get The Trophy—But Won Big On Social Media

Summary by Forbes
Little-known soccer players from Cabo Verde, New Zealand and elsewhere took in huge new social media followings.
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From surprising performances on the playing field to influencer campaigns, the world of several footballers changed forever after their participation in the World Cup that will end on July 19th.

·Vicente López, Argentina
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The 2026 World Cup brought the biggest growth in Instagram followers to Vozinha, Hollande and Ronaldo. Cape Verde goalkeeper leader: +28,9 million

·Kyiv, Ukraine
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Cape Verdean goalkeeper Vozinha was the player who gained the most Instagram followers during the 2026 World Cup, surpassing names like Cristiano Ronaldo, Neymar, and Messi. Norwegian star Erling Haaland, who eliminated Brazil in the round of 16, appears in 2nd place in the ranking. Each registered almost 30 million new fans. Cristiano Ronaldo, owner of the most followed profile on Meta's social network, gained 11 million new followers. He is 3r…

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Forbes broke the news in Jersey City, United States on Wednesday, July 15, 2026.
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