We find out if premium prices mean superior flavour. While browsing the upmarket Isetan department store in Shinjuku the other day, we came across a surprising product called Tenran Ukokkei Ran. Literally translating as “Tenran Silkie Chicken Eggs”, the two-pack came with the eye-popping price tag of 1,512 yen (US$10.40), making them 756 yen each. ▼ The brand name “Tenran” is only used for eggs sold by Kanazawa-based company Ukokkei from the Si…
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