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Starbucks Closures to Impact at Least 13 Bay Area Stores
Starbucks says the closures are part of a broader 250-store cut and affect about 1% of its North America locations.
Starbucks is closing 250 locations across North America, including 64 in California, as part of CEO Brian Niccol's "Back to Starbucks" strategy announced Tuesday. The closures represent roughly 1% of the company's 18,000 stores.
Chief Operating Officer Mike Grams cited performance concerns, stating the company is closing locations "where we do not believe we can consistently deliver the experience we want for customers and partners or where we don't see a path to acceptable financial performance."
Because Starbucks did not release a formal list, social media users identified closures by checking store hours online. A superfan named Winter compiled a spreadsheet of the 64 impacted California locations based on app listings.
Many workers were only informed Thursday of the impending closures, leaving employees at affected branches facing an uncertain future. Some will learn Sunday whether they secure transfers or positions at other locations.
Despite the closures, Starbucks remains committed to growth in North America and plans to open new coffeehouses. The company aims to provide "warmer, more welcoming coffeehouses" through this strategic shift in operations.