There’s a light at the end of the tunnel. And it’s not a train

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Mayhew’s Therapaws Provides ‘Light At The End Of The Tunnel’ For Mental Health Challenges

To mark World Mental Health Day, McCann developed a poignant print and outdoor campaign for Mayhew, the animal welfare charity to raise awareness of the positive impact animals can have on mental health. The creative concept cleverly adapts the phrase “light at the end of the tunnel,” a common metaphor in mental health discussions, to evoke the hope and positivity that can come from spending time with animals. McCann Demand developed the campaig…

The Catholic Weekly

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There’s a light at the end of the tunnel. And it’s not a train