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There Is One Luxury Brand That Has Every Reason to Succeed With Electric Cars. Its Customers Just Sent a Very Different Message
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There Is One Luxury Brand That Has Every Reason to Succeed With Electric Cars. Its Customers Just Sent a Very Different Message
KeysQuestions4Explore4 Rolls-Royce is the one brand where going electric actually makes perfect sense — luxury buyers don’t care about engine noise, steering feel, or weight — and yet the early sales numbers tell a story that should make every EV-bullish executive uncomfortable. Even when the cost of EV technology is essentially invisible to your customer [...]
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