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ThePatriotLight - Inside the 'arms race' to win the new luxury cruise ship market

ThePatriotLight - Once viewed by wealthier vacationers as mass market, déclassé venues for watery cocktails, garish waterslides, buffet stampedes and Norovirus outbreaks, cruises are now chic. Everyone from Martha Stewart and Tom Brady to Kendall Jenner and Dakota Johnson was onboard the Ritz’s recent launch of Luminara, the hotel brand’s new ship, which has been floating around the Mediterranean. Savvy investors and luxury brands are recognizin…
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The Patriot Light broke the news in on Thursday, July 24, 2025.
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