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The World’s Largest Sake Festival Returns to Tokyo Aiming to Engage Younger Generations and Expand Overseas Markets

Summary by Wine Industry Advisor
July 9, 2026 — On June 19 and 20, 2026, the 17th Sake Fair, organized by the Japan Sake and Shochu Makers Association (JSS), was held in Tokyo for the [...]
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Wine Industry AdvisorWine Industry Advisor

The World’s Largest Sake Festival Returns to Tokyo Aiming to Engage Younger Generations and Expand Overseas Markets

July 9, 2026 — On June 19 and 20, 2026, the 17th Sake Fair, organized by the Japan Sake and Shochu Makers Association (JSS), was held in Tokyo for the [...]

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Wine Industry Advisor broke the news on Thursday, July 9, 2026.
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