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With Its Stock Price Under Pressure, Nintendo Reportedly Faces Decision on Raising Switch 2 Console Prices — Which Are Currently Sold at a Loss
Analysts say the console is sold at a loss in Japan, and even a $50 to $100 increase could ease pressure on Nintendo’s margins.
- Ahead of this coming Friday's financial earnings release, Nintendo faces intense shareholder pressure to increase the Switch 2 launch price after raising costs for accessories, games, and the aging Nintendo Switch.
- Nintendo's share price has declined over the past year despite launching Pokopia, while Bloomberg reported the console is currently sold at a loss. Analysts told Bloomberg a $50–$100 price increase could make the hardware "less of a burden rather than truly profitable."
- Nintendo would not be alone in raising hardware costs; Sony and Microsoft have both increased prices over the past year due to component shortages and tariffs. In Japan, the Switch 2 sells for 50,000 yen .
- Any price increase risks upsetting consumers and slowing the Switch 2's rollout during its early life cycle. The console has 17 million users, still a fraction of the original Nintendo Switch's 155 million.
- Analysts believe Nintendo's continued refusal to raise Switch 2 costs is damaging company value amid ongoing economic uncertainty from the Middle East conflict. Nintendo has hinted price increases may eventually become necessary.
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22 Articles
22 Articles
Nintendo is selling the Switch 2 at a loss, so investors are asking for a hefty price hike
Bloomberg notes that apart from a brief uplift in March when Pokémon Pokopia launched, Nintendo's stock price has been on a downward trajectory this year. It started 2026 at $68.15 but is currently at $47.38, a fall of more than 30%.Read Entire Article
As Nintendo reportedly faces pressure to raise Switch 2 prices, Star Fox demonstrates it's standing by its pledge to make digital games cheaper
Nintendo shocked the games industry last night with a sudden reveal of a new Star Fox game, a remake of Star Fox 64, coming exclusively to Switch 2. This surprise announcement comes off the back of Nintendo investors reportedly voicing concerns that the Switch 2 is "deeply unprofitable" due to the ongoing components crisis, resulting in a push for a price bump.
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Total News Sources22
Leaning Left0Leaning Right1Center3Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
C 75%
R 25%
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