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The Working Assembly helps Union Square Partnership find its voice with a new identity
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The Working Assembly helps Union Square Partnership find its voice with a new identity
In a rebrand that puts community front and centre, strategic creative agency The Working Assembly has crafted a new identity for Union Square Partnership that captures the spirit, grit, and character of downtown New York while offering a blueprint for placemaking in a digital age. Union Square Partnership (USP) has unveiled a new brand identity created by The Working Assembly, as part of a broader mission to reinvigorate one of New York's most i…
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