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The Whole Truth Foods’ social media playbook: When humour meets no-bs marketing

Summary by Social Samosa

In a world obsessed with fitness and wellness, the health industry has ballooned into a staggering $1.5 trillion market. Yet, despite the abundance of so-called ‘nutrition-packed’ products, India continues to struggle with alarming health statistics, diabetes is now the eighth leading cause of death, and obesity rates are steadily climbing. This paradox is what led Shashank Mehta to create The Whole Truth Foods (TWT) in 2019. Trapped in an endle…

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Entrackr

The Whole Truth raises $15 Mn in Series C round led by Sofina

Clean-label health food brand The Whole Truth (TWT has raised $15 million in a Series C round led by Sofina, with participation from all existing investors, including Z47, Peak XV Partners, and Sauce.VC. Angel investors such as Nithin Kamath (Zerodha), Sriharsha Majety (Swiggy), and Jaydeep Burman (Rebel Foods) have also backed the company in earlier rounds. Entrackr exclusively reported the development last week. The proceeds will be used to …

1 day ago

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