From "WHAT IF?" to "Haalandmania": the World Cup Being Played on Social Media
7 Articles
7 Articles
By Marisol Jimenez, CNN en Español. Mexico's elimination against England didn't extinguish the World Cup conversation on social media; it simply shifted its focus. In a matter of hours, the attention of users, content creators, and brands migrated to the Norwegian national team and its star player: Erling Haaland. Following the country's defeat... The post From “What if?” to “Haalandmania”: The World Cup being played out on social media appeared…
*This work was originally published in Zona Docs that is part of the Territorial Media Alliance. Here you can consult its publication. The phrase “What if?”, popularized during the digital conversation around the Mexican National Team in its passage through the World Cup 2026, was taken up by civil organizations to promote messages about justice, human rights and citizen participation. The strategy consisted of moving a symbol associated with fo…
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