Wendy’s Hires Ex-McDonald’s CMO as Chief Marketing, Customer Growth Officer

Tariq Hassan Lands at Wendy's to Recapture Its Quality Message

Hassan joins the QSR after leaving McDonald's in January 2025

Wendy’s hires ex-McDonald’s CMO as chief marketing, customer growth officer

Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.

Wendy’s appoints Tariq Hassan as Chief Marketing and Customer Growth Officer

The Wendy’s Company has appointed Tariq Hassan as its Chief Marketing and Customer Growth Officer, a newly created role effective immediately. Hassan will report to President and Chief Executive Officer Bob Wright and join the Wendy’s Senior Leadership Team. Lindsay Radkoski, who has served as Chief Marketing Officer, U.S. since 2024, will depart the organisation following a transition period with Hassan over the coming weeks. Hassan brings more…

Wendy’s names Tariq Hassan chief marketing and customer growth officer

The Wendy’s Company has named Tariq Hassan chief marketing and customer growth officer. This newly created position will put him at the center of the fast-food chain’s efforts to strengthen its brand, customer experience and growth strategy. Hassan joins Wendy’s effective immediately and will report to President and CEO Bob Wright. He will also serve on the company’s senior leadership team. Lindsay Radkoski, who has served as U.S. chief marketin…

Wendy’s names Tariq Hassan chief marketing officer

The fast-food chain has named the former McDonald’s marketing executive to a key role as it works on its comeback.

THE WENDY'S COMPANY NAMES TARIQ HASSAN CHIEF MARKETING AND CUSTOMER GROWTH OFFICER