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The Value of Predictability: How to Secure Predictable Software Revenue as Monetization Trends Evolve
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The Value of Predictability: How to Secure Predictable Software Revenue as Monetization Trends Evolve
The start to 2025 has, yes, been volatile. In fast-moving times like this, predictability holds a special kind of appeal. In my field of software monetization, I see predictability taking on a new kind of importance. Predictability, adaptability, and resilience are always important to running a business, but can become more challenging during an era of volatility. Software producers and suppliers need to market and sell products that meet the ne…
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