How the U.S. Open Turned a Cocktail Into Cultural Shorthand

How the U.S. Open Turned a Cocktail Into Cultural Shorthand

The Wall Street Hotel’s Valeria Gonzalez examines what the Honey Deuce’s rise at the U.S. Open reveals about the making of an event drink. Gonzalez explores how how hospitality can extend an event far beyond its official footprint.

How the Honey Deuce became a U.S. Open icon—and how drink brands are racing to become the next one

The U.S. Open officially marks the end of the summer season in New York City, and with it comes social media’s favorite seasonal cocktail: the Honey Deuce. Featuring lemonade, raspberry liqueur, Grey Goose vodka, and the iconic three honeydew melon balls that resemble those used in the game, the Honey Deuce has become as much a staple of the U.S. Open as the actual tennis. On social media, influencers and fans alike pose with their cocktails. Re…

The U.S. Open turned exclusivity into a half-billion-dollar business, and the $23 Honey Deuce is just the beginning

The tournament pulls in more than $500 million a year by selling prestige as much as tennis—from $800 million in luxury renovations to a cocktail that moved 738,459 units.

What Is the Honey Deuce? Know the US Open’s Official Cocktail, Ingredients, Cost and Origin

The Honey Deuce has become one of the US Open’s most recognizable traditions, with millions of dollars in sales and a huge supply chain behind it. From transporting thousands of cases of honeydew to hand-preparing more than 2.4 million melon balls, the cocktail requires months of planning. Its collectible cups, merchandise and celebrity appearances have further turned the drink into a major part of the US Open experience.

How the Honey Deuce became a US Open icon—and how drink brands are racing to become the next one

The US Open officially marks the end of the summer season in New York City, and with it comes social media’s favorite seasonal cocktail: the Honey Deuce. Featuring lemonade, raspberry liqueur, Grey Goose vodka, and the iconic three honeydew melon balls that resemble those used in the game, the…