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France Hits Shein with 22 Mn Euros in New Fines over Consumer Violations

The consumer watchdog cited return-policy breaches, missing traceability details and undisclosed microplastics in fabrics.

  • French authorities imposed two fines totaling more than 22 million euros on Shein on Wednesday, citing violations of product traceability, environmental labeling, and delivery times.
  • The government's consumer protection agency, the DGCCRF, levied the penalties following an investigation targeting e-commerce platforms, with fines directed at Shein subsidiaries Infinite Style Ecommerce Co Ltd and Infinite Styles Services Limited .
  • ISEL received a 5.77 million euro fine for failing to comply with mandatory 14-day return policies, while regulators also cited omitted traceability information and failure to disclose microplastics in fabrics.
  • Singapore-Based Shein disputed the findings, calling the penalties "manifestly disproportionate," and claimed "There has never been any doubt about the fairness of transactions on our platform."
  • These latest penalties push total fines imposed by France against the Asian fashion giant to more than 210 million euros, intensifying scrutiny since the company established operations in Europe last year.
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Two fines of a total of 22 million euros were imposed on Shein on Wednesday, 3 June, by the Repression of frauds. With this decision, the total cost of the French sanctions against the Chinese fast fashion giant amounts to 210 million euros.

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Le Figaro broke the news in Paris, France on Wednesday, June 3, 2026.
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