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‘The U’ Added to DirecTV’s Streaming Lineup In Chicago | Radio & Television Business Report
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‘The U’ Added to DirecTV’s Streaming Lineup In Chicago | Radio & Television Business Report
The Weigel Broadcasting Co. non-affiliated television station that serves as the broadcast home for two pro sports teams has just been added to the streaming lineup for DirecTV in the Chicago DMA. WCIU-TV, branded as “The U,” debuted as a DirecTV streaming channel offering on Thursday, and Weigel calls it a “strategic move” that reflects WCIU’s “commitment to adapting to the evolving ways audiences consume television and ensures that more househ…
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