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The Tricky Marketing Transition From Driving DTC Sales To Supporting Retail Success
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The Tricky Marketing Transition From Driving DTC Sales To Supporting Retail Success
We’ve done two recent No Stupid Questions stories on marketing costs related to new products. As a follow-up to those stories, Brand Botany founder Lesley McIntosh, a fractional CMO and advisor to emerging beauty brands, suggested we examine the marketing strategies of brands going from direct-to-consumer distribution to retail. The post The Tricky Marketing Transition From Driving DTC Sales To Supporting Retail Success appeared first on Beauty …
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