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The Trade Desk Says It's Testing AI Campaign Creation With Claude

Summary by Adweek
CEO Jeff Green says generative AI could transform programmatic at scale, while warning Amazon may retreat from its DSP business over antitrust risks.

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The Trade Desk Says It's Testing AI Campaign Creation With Claude

CEO Jeff Green says generative AI could transform programmatic at scale, while warning Amazon may retreat from its DSP business over antitrust risks.

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Adweek broke the news in on Wednesday, March 11, 2026.
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