Trump’s tariffs are changing the way Americans spend
- KPMG released its second annual American Perspectives survey early Thursday, April 24, 2025, after surveying 2,500 U.S. Adults from April 3 to April 23.
- The survey followed President Trump's April 2 announcement of new tariffs and aimed to assess how consumers adapt to economic forces including tariffs, inflation, pandemic effects, AI, and education.
- Respondents reported delaying major purchases like cars, with 43% postponing vehicle buys due to tariffs, and 68% avoiding new debt while shifting to free ad-supported TV streaming alternatives.
- About 45% said generative AI significantly impacts their daily life, and half no longer see a degree as essential for well-paying jobs, reflecting shifts in technology and education perceptions.
- Matt Kramer from KPMG noted consumers are adapting faster than during the pandemic, actively pursuing opportunities to save and control costs while evaluating their spending decisions.
41 Articles
41 Articles


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