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About Cross: Hard Trademark Dispute over Swiss Flag
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3 Articles
White cross on red ground: on drinking bottles, on pocket knives, on watches. Hardly a flag is as closely interwoven with certain products as the Swiss cross. However, for Swiss companies who want to use the flag, strict rules apply. Therefore, a dispute between the shoe manufacturer On and the relevant association in Switzerland has been raging for years. This week, the conflict intensified further.
The dispute between shoe manufacturer On, the Swiss Enforcement Association (SEA) and the Swiss Federal Institute of Intellectual Property (IPI) over the use of the Swiss cross on On shoes abroad is escalating.
The dispute between the shoe manufacturer On, the Swissness Enforcement Association (SEA) and the Federal Institute of Intellectual Property (IPI) concerning the use of the Swiss cross on the brand's shoes abroad is moving at a higher speed. Finally, the Federal Court will have to decide.
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