The Suzuki Ad Campaigns Photographs by Franco Turcati That Scandalized the Whole Italy in the 1960s

The Suzuki Ad Campaigns Photographs by Franco Turcati That Scandalized the Whole Italy in the 1960s

Franco Turcati initially photographed Alfa Romeo automobiles for Monzeglio, a Turin-based car dealership that later became Italy’s first Suzuki motorcycle importer. His work in advertising began in 1965 when he shot Suzuki’s first Italian campaigns using a Nikon F with a 300mm telephoto lens. One of his most memorable campaigns, ‘Io Suzuki e Tu?’, combined motorbikes and female models, reflecting both the male gaze and evolving female fashion tr…