The surprising business decision that changed McLaren’s course. Image: McLaren McLaren was going through one of the most difficult moments in his history when he decided to change the course of the team. Instead of appointing an engineer to lead the sports project, he bet on Zak Brown, an American businessman recognized for his experience in marketing, sponsorship and business within motorsports. The decision marked the beginning of a transforma…
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The surprising business decision that changed McLaren’s course. Image: McLaren McLaren was going through one of the most difficult moments in his history when he decided to change the course of the team. Instead of appointing an engineer to lead the sports project, he bet on Zak Brown, an American businessman recognized for his experience in marketing, sponsorship and business within motorsports. The decision marked the beginning of a transforma…