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The Story of the Zhiguli Car: How an Italian Capitalist Family Saved Brezhnev's Communism

Summary by Denník N
One of the symbols of the late, Brezhnev communism was undoubtedly the VAZ 2101 car, including its later versions. For the Soviet market it was called Zhiguli - after the name of the mountain range that rose near the production plant -, for foreign markets it was Lada. The first Zhiguli units were completed by the factory in April 1970, according to some sources right on Lenin’s birthday, the 22nd. […]
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One of the symbols of the late, Brezhnev communism was undoubtedly the VAZ 2101 car, including its later versions. For the Soviet market it was called Zhiguli - after the name of the mountain range that rose near the production plant -, for foreign markets it was Lada. The first Zhiguli units were completed by the factory in April 1970, according to some sources right on Lenin’s birthday, the 22nd. […]

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Denník N broke the news on Monday, April 20, 2026.
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