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Apple Adds 13, 16 and 18 Plus Age Ratings to Apps and Games: What to Know

JUL 25 – Apple introduces new 13+, 16+, and 18+ age tiers in the App Store to enhance parental controls and ensure compliance with privacy laws like COPPA and GDPR.

  • On Thursday, Apple revised the age categories for app ratings by introducing new 13+, 16+, and 18+ levels while eliminating the 12+ and 17+ options.
  • This change follows a broader child safety initiative announced earlier this year that requires developers to answer new sensitive content questions by January 31, 2026.
  • Existing apps have been automatically reassigned new ratings based on developers’ prior responses, and developers can manually adjust these ratings in App Store Connect if needed.
  • Fareedah Shaheed called the prior ratings vague and said the update is "a great step in the right direction" that will instill more parental confidence.
  • The update aims to better protect children by restricting app availability by age, improving parental controls, and incorporating features like AI assistant impact in rating evaluations.
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9to5Mac broke the news in on Friday, July 25, 2025.
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