Each year, Silicon Valley Bank releases its State of the U.S. Wine Industry Report, and the 2026 edition predicts that business will continue to decline before eventually returning to pre-Covid levels by 2040. Data on the country’s drinking habits from the National Institute on Alcohol Abuse and Alcoholism (NIAAA) corroborates that forecast. In 2023 — the most recent year with data available from the NIAAA — Americans drank roughly 888 million g…
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