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The State of Podcast Advertising in Germany 2025
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The State of Podcast Advertising in Germany 2025
Bundestag, Berlin via Pexels Intro Podcast advertising in Germany in 2025 has become the quiet powerhouse of Germany’s digital-media mix. In 2025, the medium isn’t “emerging” anymore - it’s a trusted, data-proven channel that commands serious budget attention. Drawing on the latest Bitkom, ARD/ZDF and BVDW figures, this overview explains how Germany’s podcast ad market matured and why it now defines European B2B marketing strategy. The German Po…
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