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The State of Beauty: Business of Fashion unveils trends shaping the global sector : The British Beauty Council
Summary by The British Beauty Council
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The State of Beauty: Business of Fashion unveils trends shaping the global sector : The British Beauty Council
In its new State of Fashion, Beauty report Business of Fashion proves that product efficacy, a refreshed marketing perspective and utilisation of AI are crucial to success for beauty leaders Business of Beauty and McKinsey and Company have collaborated on a new iteration of their global beauty report, uncovering executive forecasts, consumer behaviours and key recommendations for success. Launched at the The Business of Beauty Global Forum in N…
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