Complete with a shock fall for a much-heralded household favourite, and a stunning rise for a budget brand.
Much like the Holy Spirit or Liam Hemsworth, smooth peanut butter lives in the shadow of a more popular and beloved family member. Crunchy is often seen as the connoisseur’s choice; the platonic ideal of nut butter. Sometimes the criticism gets personal. The Spinoff’s deputy editor Alice Neville has vehemently insisted that “smooth peanut …