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'The Simpsons' reveals 'forever' retirement of character after 30 years

Duffman retired as Duff Beer's mascot due to outdated advertising methods, ending a nearly 30-year run on The Simpsons, with the character now working at Enthusiasm on Demand.

  • The Simpsons character Duffman, the mascot of Springfield's brewery, has been retired forever after 30 years on the show.
  • In the Season 37 episode 'Seperance', Duffman, voiced by Hank Azaria, left his mascot life behind to start a new career.
  • Duffman became a popular recurring character known for his catchphrases and over-the-top persona parodying 1970s beverage mascots.
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The series of "Simpsons" continues to clear up. If the serial characters Larry and Alice were already sorted out in the last two years, there is now another figure: the beer brand mascot Duffman.

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In the new episode of "The Simpsons" an era ends: after almost 30 years, a cult figure announced her departure from Springfield.

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TVLine broke the news in on Tuesday, January 6, 2026.
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