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The 'silver influencers' taking TikTok and Instagram by storm

Older women known as silver influencers challenge age stereotypes and attract diverse audiences, with some gaining over one million followers, reshaping social media norms.

Summary by BBC News
Older women are carving out a niche online for people who want authentic content.

2 Articles

NBC MiamiNBC Miami
Lean Left

‘Silver influencers': How one Miami couple is giving a new face to social media

You may have seen videos of them dancing sultry together to reggaeton or salsa, and from the Marlins Stadium to the stage of "America’s Got Talent."

·Miami, United States
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BBC NewsBBC News
Center

The 'silver influencers' taking TikTok and Instagram by storm

Older women are carving out a niche online for people who want authentic content.

·United Kingdom
Read Full Article
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  • 50% of the sources lean Left, 50% of the sources are Center
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BBC News broke the news in United Kingdom on Friday, October 31, 2025.
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