For over seventy years, psychology, linguistics, and—more recently—the lords of Silicon Valley have nurtured an almost dogmatic certainty: human language is driven by emotion. The sophisticated algorithms that analyze our posts, the models that predict consumption, and the artificial intelligences that respond to us are all based on a 1950s paradigm known as the VAD ( Valence, Activation, Dominance) model. Put simply, words measure how happy or …
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