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The Secret Behind Zumiez’s Powerhouse Sales
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The Secret Behind Zumiez’s Powerhouse Sales
This story first appeared in our sister publication Shop Eat Surf Outdoor (SESO) It’s easy to see photos of the elaborate and over-the-top employee recognition celebration that 700-plus door retailer Zumiez puts on annually and miss one of the key elements underlying the event. Known as 100k, the two-day party each January honors employees who have sold over $100,000 in merchandise in a year. The 100k celebration has grown over the decades, and …
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