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The risks of direct-to-consumer pharmaceutical advertising and Big Pharma

Summary by KevinMD.com
In 2002, prescribing risperidone meant fighting through layers of resistance. I had to argue with formulary doctors, armed with a special copy of the New England Journal of Medicine article where my own name was highlighted, just to gain permission. That was the level of scrutiny these drugs once demanded. The article itself was not Read more… The risks of direct-to-consumer pharmaceutical advertising and Big Pharma originally appeared in KevinM…
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KevinMD.com broke the news in on Sunday, March 29, 2026.
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