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The rise of loyalty-led communities and micro-fulfilment - Tech Collective
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The rise of loyalty-led communities and micro-fulfilment - Tech Collective
Southeast Asia’s e-commerce sector has long been defined by aggressive discounting, flash sales and mega campaigns. But consumer expectations are evolving. As digital infrastructure improves and shopping behaviour matures, brands are being forced to rethink their approach. The next phase of growth in the region, often referred to as E-Commerce 3.0, is no longer about who can offer the steepest price cuts. It’s about who can offer meaningful expe…
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