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The rise of gamification in retail: turning shopping into an experience
Summary by retailtimes.co.uk
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The rise of gamification in retail: turning shopping into an experience
Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! In recent years, the retail landscape has undergone a dramatic transformation. Traditional shopping methods are evolving, and retailers are now integrating gamification—using game mechanics in non-game contexts—to create immersive customer experiences. What was once a straightforward transactional activity h…
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