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The Rise Of Customisable Goods In Building Brand Identity - Retail News And Events
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The Rise Of Customisable Goods In Building Brand Identity - Retail News And Events
Brand identity is shaped by more than colour schemes and logos. Every touchpoint matters, and that includes physical items people use every day. Customisable goods have moved from promotional afterthoughts to meaningful assets in a company’s toolkit. As professionals seek ways to keep their messaging consistent and relevant, the value of tangible brand representation continues to grow. This article explores why personalised merchandise has becom…
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