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The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Summary by Santa New Mexican
Atmosphere TV reports that CTV IRL is transforming TV advertising, engaging audiences in social spaces like gyms and bars, blending content with real-life experiences.

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Santa New MexicanSanta New Mexican
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The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Atmosphere TV reports that CTV IRL is transforming TV advertising, engaging audiences in social spaces like gyms and bars, blending content with real-life experiences.

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Santa New Mexican broke the news in on Friday, April 3, 2026.
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