Jeremy Jadallah, director of operations for Ashbrie Cinemas, said the rebrand has been in the works for a few years, but plans began to solidify in 2025. “We are not Regal or AMC, we are locally owned and independent,” Jadallah said. “How do we take back control of our identity and convince people why it’s important to see movies in theaters?” The answer to that question was to give the theaters a fresh look and more of a presence on social medi…
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