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The rich are spending big to chase snow for their luxury ski vacations

Summary by Business Insider
Courchevel town, French alps,raeva/Getty ImagesWealthy skiers are spending big to chase snow by booking last-minute trips.Luxury travel planners say their clients will lose thousands on deposits if the snow isn't good.Some ski seasons are getting shorter, and the snow less desirable, as temperatures warm.Scott, a diehard skier from New York, visited Aspen with his family for a few days in December only to find such "horrible" snow conditions and…

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Business Insider broke the news in United States on Tuesday, March 24, 2026.
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