[Opinion] The revenue-sharing era of college athletics is on the clock. How will UMass handle it?

The revenue-sharing era of college athletics is on the clock. How will UMass handle it?

Open any social media app, search up “portal” or “NIL” (name, image and likeness) and there will be a host of opinions lampooning today’s college sports landscape, with comparisons often being made to the Wild West.  The last half-decade in the industry has been defined by uncertainty, turbulence and endless legal battles. The introduction of NIL policies in 2021 have turned educational institutions into dueling bidders, waving money at student-…