The Return of Rentrak: Private Equity Firm Advaya Capital Inks $70 Million Deal to Buy Box Office Data Firm Comscore Movies
The $70 million cash deal keeps box office data services in place while the company expands analytics and new products for theaters and streamers.
8 Articles
8 Articles
Advaya Capital Acquires Comscore Movies, Restores Rentrak Name
Private equity firm Advaya Capital completed its purchase of Comscore’s box office analytics division Comscore Movies for about $70 million in cash and is renaming it Rentrak. Comscore Movies, which collects transaction-level data from about 34,000 theaters and more than 200,000 screens across 70-plus countries, operated for years as Rentrak until Comscore acquired it in 2016. The business covers about 95% of the global box office and nearly 1…
The Return of Rentrak: Private Equity Firm Advaya Capital Inks $70 Million Deal to Buy Box Office Data Firm Comscore Movies
Longtime Hollywood studio distribution chief Chris Aronson has been part of the team working behind the scenes to make the deal happen. Going forward, the venture will once again be known as Rentrak.
Las Vegas Sun
Advaya Capital to Acquire Comscore’s Movies Division, Initiating a New Era in Film Box Office Intelligence
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The investment fund Advaya Capital has finalized the acquisition of Comscore Movies, the cinema division of the analysis company. The measurement activity of the global box office takes its historic name from Rentrak, almost fifty years after its birth. A return to sources Advaya Capital, a private investment company specialized in the acquisition of companies in sectors where its teams have a strong operational expertise, announced the finaliza…
Advaya Capital acquires Comscore Movies, which collects box office data, for $70M in cash; it will be renamed Rentrak, and Chris Aronson will join the board (Pamela McClintock/The Hollywood Reporter)
Pamela McClintock / The Hollywood Reporter: Advaya Capital acquires Comscore Movies, which collects box office data, for $70M in cash; it will be renamed Rentrak, and Chris Aronson will join the board — Longtime Hollywood studio distribution chief Chris Aronson has been part of the team working behind the scenes to make the deal happen.
Comscore Sells Box Office Tracking Business to Private Equity Firm, Renaming to Legacy Rentrak DBA
Comscore May 27 disclosed it has sold its box office tracking business to private equity group Advaya Capital for $70 million in cash. As part of the deal, the business will return to its legacy Rentrak name. Advaya named veteran industry executive Chris Aronson, former president of domestic theatrical distribution at Paramount, to run the … Continue reading "Comscore Sells Box Office Tracking Business to Private Equity Firm, Renaming to Legacy …
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