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The Red Bus Has Arrived! Beware of the Red Bus
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One of the most famous examples of misleading political messaging in the 2016 Brexit campaign was the red bus promoted by Vote Leave, the British version of the Forward Iceland movement, which read: “We send the EU £350 million a week. Let’s fund our NHS instead.” The message was simple and effective: Britons could stop sending £350 million a week to Brussels and spend the money on the NHS instead. It was also a lie.
·Reykjavík, Iceland
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