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Ready-to-Wear: the Jennyfer Brand Partly Taken over by Beaumanoir and Celio
11 Articles
11 Articles
Beaumanoir has proposed to take over 350 employees and 26 points of sale of the Jennyfer brand. The brand Celio also takes over 47 employees and 7 stores Jennyfer. This brand of ready-to-wear women had been placed in judicial liquidation at the end of April in France. - Ready-to-wear: the brand Jennyfer taken over in part by Beaumanoir and Celio (Economie).
DEXYPTAGE - The family group, founded in Saint-Malo, is still expanding and has 350 employees and 26 Jennyfer shops.
The Breton group that already owns Caroll, Bonobo or Sarenza promised to maintain one third of the company's 1,000 jobs and 26 outlets.
Ready-to-wear brand Jennyfer is changing hands, coming under the control of the Celio and Beaumanoir groups. This transaction marks a new phase for the brand, which is facing challenges in a rapidly changing textile sector.
In recent years, the French brands have been seeing red. And because of this, the landscape of the tricolor fashion is darkening as the historic brands close their doors, one after the other. The ready-to-wear sector is going through a zone of deep turbulence, weakened by declining consumption, increased international competition and sometimes poorly controlled digitalization. Iconic names such as Jennyfer, recently liquidated, testify to this s…
varmatin.com
nicematin.comAfter cuts in the workforce, a judicial reorganization, a name change, a liquidation, the ready-to-wear brand Jennyfer has just been partially taken over by the Beaumanoir Group, an umpteenth renaissance allowing to save more than a third of the some 1,000 jobs that were threatened.
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