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The Ramen of the K-Pop Warriors that Turned a Common Purchase in Walmart Into a Viral Story
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What seemed like a routine purchase at Walmart ended up becoming a perfect postcard of contemporary cultural marketing. A ramen package inspired by the K-pop Warriors, the animated film that triggered global conversations on streaming and social networks, went from a fast-consumption product to a desired, photographed and shared object as if it were a collection merch. It was not a campaign. This case illustrates how, when a narrative emotionall…
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