The Rally Route Will Show Paraguay From the Inside with Bicho Riveros and Marcelo Rolón
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In the countdown for the WRC ueno Rally del Paraguay 2026, a new communication proposal emerges that will seek to show a different facet of the biggest event of motorsports that will host the country. It is the Rally Route, a multi-platform project that will link sports coverage with stories about tourism, culture, gastronomy and the communities that are part of the competition journey. The initiative brings together two names widely known by th…
Asunción, IP Agency.- The road to the World Rally Championship (WRC) in Paraguay adds a new communication proposal with the launch of La Ruta del Rally, a multi-platform project that will combine sports coverage with stories about culture, tourism and national identity. The initiative brings together Bicho Riveros, renowned communicator [...] La entrada La Ruta del Rally will show Paraguay from within with Bicho Riveros and Marcelo Rolón was fir…
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