The PWHL is riding a post-Olympic boost in ticket sales and marketing opportunities

The PWHL enjoys a post-Olympic boost in ticket sales and marketing opportunities

The league’s first three games out of the Olympic break were sellouts, including a league-record 17,335 turnout in Seattle

PWHL riding post-Olympic boost in ticket sales and marketing opportunities

The New York Sirens' attendance spike reflects a surge in attention for women's hockey, and for the PWHL, in the weeks following the United States' 2-1 overtime win against Canada at the Winter Olympics.

The PWHL is riding a post-Olympic boost in ticket sales and marketing opportunities

Sarah Fillier spent her first two seasons with the New York Sirens accustomed to staring at empty blocks of seats across the bench during home games. Because of poor turnouts, the PWHL team — for practical and visual purposes — limited ticket sales for seats in Sections 2-11 located behind the benches at the Prudential Center, home of the NHL’s New Jersey Devils. All that changed for New York’s game against Ottawa on March 8, when the entire low…