The Pulse Magazine: She doesn't write ads, she writes emotions

The Pulse Magazine: She doesn't write ads, she writes emotions

In a world where advertising often chases attention, Swati Bhattacharya chases emotion. I wasn’t lying when I said that she doesn’t write ads; she writes emotions. From breaking traditions with Sindoor Khela to questioning gender norms with Unbox Me, all her campaigns tell stories that challenge, heal, and stir conversations. Swati made history as India’s first woman to become Chief Creative Officer of a national agency (FCB Ulka), but what trul…