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The problem with reusable packaging (and how to solve it)
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The problem with reusable packaging (and how to solve it)
Reusable packaging has a huge problem. Consumers express enthusiasm for refillable concepts, but demonstrate dramatically lower willingness to actually seek out refill stations. How can this problem be solved? In this article, Calvin Lakhan, Director of Circular Innovation Hub at York University’s Faculty of Environment and Urban Change, breaks down the findings of a fascinating new study on this issue.
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